Public perception is a curious
thing. It is the foundation upon which big decisions are often made. Holiday
resorts, houses, schools and even cars are ranked on popularity alone. It
stands to reason that if something is popular then it must be good. Since it was
launched in 1998 the Ford Focus has regularly topped the UK sales charts with
buyers appreciating a sensible and practical car at affordable prices.
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| Focus has continually grown since inception in 1998 |
The car in question today is from
the third generation of the Focus family, equipped with a 1.6 petrol engine
producing 105bhp and retails at just under £17,000. For that you get striking
white paint and snazzy multi-spoke alloy wheels. Unfortunately these only go so
far in disguising what is a pretty ugly car. Where the previous two Focus model
were smart and eye-pleasing this latest model is a real monstrosity. Too keen
to portray the car as some sort of mini-SUV, Ford has allowed the Focus to grow
in length, width and height with some seriously deep flanks. By all accounts,
another failed Ford Kinetic design.
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| Huge flanks lead rise to an unusually shaped fuel cap |
The interior is familiar Ford
layout and switchgear with the biggest misdemeanour being the stereo. Eventually
I concluded that this model was equipped with DAB digital radio, Bluetooth connectivity
and voice activation. By all accounts that is an impressive array of equipment
but trying to navigate through the entertainment system via the scattered array
of buttons was a real challenge. Once mastered, the toys did work well and I
particularly enjoyed using the voice activation to dial a phone number, connect
my mobile phone and even skip a song that was playing via bluetooth. Over a
longer time period I think it’d be possible to become quite accustomed to the
ways of Ford’s Sync system, enhancing the ownership experience throughout. Only
a lack of cruise control really let down the Focus’ equipment levels. I must
also mention the dials which featured lovely baby blue needles. This small
feature actually left the biggest impression with me; it is all in the detail
as they say!
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| Blue dials are perhaps one of the smaller components of the car but left a lasting impression |
Once on the move the Focus did
little out of the ordinary. Acceleration was positively pedestrian at times,
particularly out of town, requiring frequent gear changes to maintain progress.
Fifth gear ought only to be used on the flat. Recently I came away from the
Fiesta with an immense amount of respect for Ford and their chassis engineers
as they clearly know how to make a car handle. It would seem the Focus Zetec
slipped their mind. The steering was so light and vague that it bordered on
dangerous and ruled any enchanting handling characteristics firmly out of the
equation.
In fairness the seats were very
comfortable, the air conditioning worked well and the wind noise was minimal. The
boot was a good size too. Although I didn’t test them, the rear seats did seem
very cramped, but that would be the only chink the otherwise faultless
practicality armour the Focus holds so well.
The Focus offers everything your
average buyer is after, putting practicality and usability ahead of driver
pleasure and sex appeal. I would recommend choosing a different engine as the
1.6 petrol brought little to the party with no discernible economical benefit either.
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| Rotund rear end |
Henry Ford is famous for offering
his cars in any colour the customer wanted, as long as it was black. Over the
years Ford have relented and today offer a wide palette of colours, but essentially,
if you just want a car and nothing more, Ford is still a good place to look; an
ethos that would sit comfortably on Mr Ford’s conscious.




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